CONTENTS
ACKNOWLEDGMENTS
INTRODUCTION
CHAPTER 1 YOU TOO CAN BE A YouTube STAR
YouTube and You
A Quick Guided Tour of YouTube
A Little YouTube History
Using YouTube for Fun and Profit
What I Know Now
Just for Fun
CHAPTER 2 MARKETING YOURSELF THROUGH YouTube
Performers
People in Business for Themselves YouTube Teachers
Video Résumés: Good Idea or Bad?
College Admissions Videos
What I Know Now
Just for Fun
CHAPTER 3 MARKETING YOUR COMPANY ON YouTube
What Types of Videos Work Best?
Do YouTube Views Equal Revenues?
How Can Your Company Use YouTube?
What I Know Now
Just for Fun
CHAPTER 4 CREATING YouTube VIDEOS
Here’s What You’re Up Against
Preplanning: Research and Goals, Goals and Research
Storyboarding and Shooting Your Video
What I Know Now
Just for Fun
CHAPTER 5 PROMOTING AND DISTRIBUTING YOUR VIDEOS
Simple Promotion and Distribution Steps
Advanced Promotion and Distribution Methods
What I Know Now
Just for Fun
CHAPTER 6 YouTube: YOUR NEW REVENUE STREAM
YouTube’s Partner Program
Redirecting: Selling Something via Landing Pages
Video Advertising
Leveraging Your Videos
Promotional Sponsorships
Check out YouTube’s Screening Room
YouTube’s Competitors Want You
Assessing the Effectiveness of Your Videos
What I Know Now
Just for Fun
OTHER VIDEO-SHARING SITES AND THE FUTURE OF YouTube
Broad Coverage Sites
Niche Video-Sharing Sites
What about Your Own Site?
A Multiplatform Strategy
Search for Tomorrow—What Lies Ahead for YouTube
Contents at a Glance
Introduction
Part I: Getting Started With YouTube Channels
Chapter 1: Making a Home on YouTube
Chapter 2: The Basics of YouTube
Chapter 3: Building Your Channel from the Ground Up
Part II: Making Good Videos and Not Making Bad Videos
Chapter 4: What Makes a Good Video a Good Video?
Chapter 5: Making Plans Both Large and Small
Chapter 6: Acquiring the Tools of the Trade
Chapter 7: Putting It All Together to Capture Some Video
Chapter 8: Fixing It in Post: The Edit
Chapter 9: Preparing for Upload Day
Part III: Growing and Knowing Your Audience
Chapter 10: Building Your Audience
Chapter 11: Knowing Your Audience
Part IV: YouTube Channels Are Serious Business
Chapter 12: How and Why Businesses Use YouTube
Chapter 13: Expanding Your Audience through YouTube Advertising
Chapter 14: Mining the YouTube Goldmine
Part V: The Part of Tens
Chapter 15: Ten Key Steps to Improving YouTube Search Results
Chapter 16: Ten Things to Know About Copyright
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